News

24 June 2011

THE MILLION-POUND DROP IS A MULTI-AWARD WINNER!

Playalong Game wins at BAFTA, nma & Broadcast Awards

The Million Pound Drop Playalong Game was last night named Best Entertainment at the nma Effectiveness awards. The game, co-produced with Monterosa for Channel 4, also won Best Use of Digital Technology at the Broadcast Digital Awards earlier this month and a Television Craft BAFTA for Digital Creativity in May.

Broadcast judges called it 'The best example of a synced play along we have seen in UK broadcasting' and the nma judges praised it's audience involvement as 'outstanding'. At it's peak, 189,000 people played along in a single night, accounting for 8.6% of the TV audience.

To play the anytime playalong game click here