24 June 2011
The Million Pound Drop Playalong Game was last night named Best Entertainment at the nma Effectiveness awards. The game, co-produced with Monterosa for Channel 4, also won Best Use of Digital Technology at the Broadcast Digital Awards earlier this month and a Television Craft BAFTA for Digital Creativity in May.
Broadcast judges called it 'The best example of a synced play along we have seen in UK broadcasting' and the nma judges praised it's audience involvement as 'outstanding'. At it's peak, 189,000 people played along in a single night, accounting for 8.6% of the TV audience.
To play the anytime playalong game click here